MRKT 3305

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Principles in Marketing

This course will include the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; viewpoints of society, consumer, and marketing manager.

Credit Hours
3
Prerequisites
BADM 1310, WRIT 1310
Additional Prerequisites

COMM 1310, 2310, or 2311

School
School of Arts and Sciences